Turn your quiet expertise into visible influence

Personal Branding for professionals and high-trust experts who want to stand out without selling out.

✓ Stand out in a crowded field.
✓ Build trust before the first conversation.
✓ Create opportunities that grow your career and business.

>> Book a free consultation

You’re great at what you do, but invisible online.

 

>  Everyone in your field looks and sounds the same.

>  You don’t want to feel salesy or self-promotional.

>  You’re too busy delivering for clients to post consistently.

Less-qualified people are winning the opportunities that should be yours.

Not because they’re better.
 Because they’re visible.
 

Your reputation is your currency — but if no one sees it, it can’t work for you.

We get it. 

You’ve earned trust by doing the work, not by shouting about it.

 

That’s why we’re here — to help professionals like you show up without feeling fake.

Our process is simple and clarifying.

We interview you, capture your unique value and build a system you can actually use. 

So you show up and share your value with confidence, clarity and impact.

How does the process work?

Step 1: The Interview

We start with a focused 90-minute conversation.
No forms, no generic questionnaires – just a genuine, strategic deep dive into your world.

We’ll uncover:

  • What you want to be known for — your core positioning in the market.

  • Your unique value — the strengths, skills and perspective that set you apart.

  • Your story — the drivers, beliefs and experiences that shaped your career.

  • Your audience — who you need to reach and what makes them pay attention.

Step 2: Your Personal Brand Profile

You’ll receive a detailed Personal Brand Profile — your strategic reference for all content, messaging and positioning.

It includes:

  • Core positioning — the one thing you want to be known for.

  • Your unique story — the narrative that builds connection and trust.

  • Your unique value — the credibility you’ve earned.

  • Audience insight — who you’re trying to reach and what matters to them.

  • Tone of voice guide — how to show up consistently and authentically.

  • Content pillars & prompts — themes and hooks you can always draw from.

Think of it as your personal brand playbook: clarity on how to show up, what to say and how to say it.

Step 3: LinkedIn Profile Optimisation

We translate your profile into a 24/7 credibility engine.

That includes:

  • Headline — positioning you clearly so the right people stop scrolling.

  • About/Bio — a concise, compelling narrative that tells your story and sells your value.

  • Experience — reframed to support what you want to be known for.

  • Profile imagery — headshot guidance and branded cover image for consistency.

Before you post a single thing, your profile already works to build trust.

Step 4: Your Content Strategy

With your positioning clear, we create a tailored content strategy.

You’ll get frameworks that help you:

  • Share content that reinforces what you’re known for.

  • Lead with value, not sales.

  • Show up consistently without overthinking every post.

Step 5: Tools, Training & Templates

You’ll get practical prompts, frameworks and post ideas that make content creation simple – plus training on how to use them.

  • No more blank screens.

  • No more “what do I say this week?” moments.

  • Just a system you can actually use, at your own pace.

Step 6: Visual Identity & Final Setup

We’ll lock in a consistent, compelling visual style for your profile and posts.

  • Branded cover images and graphics.

  • Templates for posts, carousels, or banners.

  • A look and feel that reinforces your positioning every time you show up.

Step 7: Ongoing Support

Visibility is easier when you’re not doing it alone. That’s why we offer optional coaching and support, tailored to your needs.

Whether you want:

  • Light-touch accountability (a check-in every few weeks), or

  • Hands-on content support (help drafting posts, shaping stories and refreshing your profile)…

We’ll make sure you keep showing up with clarity, credibility and confidence.

What our clients say

“I really enjoyed the process. With Gray’s help, it made everything so simple. He helped me understand that the ideas I had would add value to my clients. It has given me confidence to go forward and back myself.”
– Jess

“You helped me understand what I bring to the table as a person and what my business offers my clients. My message now stands out, and I have a clear plan to grow my business.”
– Jody

“I didn’t realise the value I was offering my clients and how much I was underselling myself.”
– Jimmy

When you work with us, you’ll…

>  Build trust before the first conversation.

>  Attract the right clients, roles and opportunities.

>  Stop guessing what to post and start showing up consistently.

>> Book a Free Consultation

If you don’t take action…

>  Less-qualified peers will keep winning the opportunities you deserve.

>  Your expertise and value will remain a best-kept secret.

>  You’ll keep blending in, even when you’ve got more to offer.

Hi, I’m Graydon

Brand Strategist | Creative Director

I help quiet experts stand out without selling out.

With 20+ years in advertising and brand strategy, I’ve worked with global giants to solo consultants – helping them cut through the jargon, sharpen their positioning and show up in a way that’s clear, credible and consistent.

This isn’t about making you louder or turning you into a “content creator.” It’s about making your reputation work for you — online and in real life.

If you’re ready to build a personal brand that feels like you – and actually wins you opportunities then get in touch.

 

>>  Connect with me on LinkedIn

>>  Send me an email

>>  Give me a call

Hi, I’m Graydon

Brand Strategist | Creative Director

I help help quiet experts stand out without selling out.

With 20+ years in advertising and brand strategy, I’ve worked with global giants to solo consultants – helping them cut through the jargon, sharpen their positioning and show up in a way that’s clear, credible and consistent.

This isn’t about making you louder or turning you into a “content creator.” It’s about making your reputation work for you — online and in real life.

If you’re ready to build a personal brand that feels like you – and actually wins you opportunities then get in touch.

 

>>  Connect with me on LinkedIn

>>  Send me an email

>>  Give me a call

Ready to be known for what you do best?

 

>>  Book a FREE Consultation

>>  Download your FREE Personal Brand Playbook 

>>  More Resources