Build a brand people want to connect with

Cut through the noise on LinkedIn with a personal brand and content strategy that actually works.


Define your unique positioning (the real kind, not buzzword soup)

✓ Create content that earns eye-balls, not eye-rolls

✓ Build a brand people trust – before they even meet you

Set up a system that turns credibility into commercial outcomes

Turn “just another profile” into your most valuable marketing asset

We’ve helped business owners, consultants and execs uncover what makes them valuable – and build brands around that.

 

LinkedIn giving you nothing back?

You’re not alone.

Before we worked together,
most of our clients had been posting into the void.

And wondering why nothing stuck.

Here’s what they were up against:

“I’ve been posting for months, but nobody’s biting.”

“I don’t know what makes me different – or how to say it.”

“I’ve got the experience, but I’m not turning that into leads.”

“I don’t want to sound like a try-hard or a robot.”

What happens if you don’t fix it?

> You waste hours making content no one reads

> You lose leads to people with less experience but better presence

> You stay invisible, while others with less skill get the business

Okay, so how do we fix it?

We start with what makes you valuable

Not some fluffy “find your voice” exercise.

Real strategy.

  • What makes you different

  • Who you’re for

  • Why people choose you

  • And how to say all of that in a way that lands

We build a personal brand around that.
Clear, confident and genuinely you.

Then we turn it into a profile and content that gets results.

Words from
our clients

“I really enjoyed the process. With Gray’s help, it made everything so simple. He helped me understand that the ideas I had would add value to my clients. It has given me confidence to go forward and back myself.”
– Jess

“You helped me understand what I bring to the table as a person and what my business offers my clients. My message now stands out, and I have a clear plan to grow my business.”
– Jody

“I didn’t realise the value I was offering my clients and how much I was underselling myself.”
– Jimmy

How does the process work?

 and
Step 1: The Interview

We start with a one-hour conversation.
No forms, no messing about — just a deep dive into what makes you tick.
Answer questions to uncover your strengths, values and what sets you apart.

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Step 2: Your Personal Brand Profile

You’ll get a full brand profile that includes:

  • Your unique edge – the value you bring that no one else can
  • Your audience – who you’re speaking to and what they care about
  • Your brand positioning – the space you own in their mind
  • Your tone of voice – how you sound when you show up as you
  • Your brand narrative – the story that ties it all together

It’s everything you need to show up with clarity, confidence and consistency — without second-guessing yourself every time you post.

 

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Step 3: Your Content Strategy

With clear positioning in place, you’ll get a tailored content strategy aligned with your goals, audience, and tone of voice.

It includes proven frameworks that make it easier to write with confidence, show up consistently, and share content that actually connects — without overthinking every post.

 

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Step 4: Tools, Training & Templates

You’ll get prompts, post ideas, and frameworks that make content creation simple — plus training on how to use them.

No more blank screens or wondering what to say.

 

 

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Step 5: Brand You – Fully Set Up

Get your LinkedIn profile fully optimised and working for you.

Add a consistent, compelling visual style that pulls everything together.

 

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Step 6: Ongoing Support

Optional check-ins and coaching — tailored to your needs, your pace, and how much support you want.

 

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Show up.
Stand out.
Build Trust.

Most LinkedIn profiles are forgettable. Yours won’t be.

You’ll walk away with:

✔ A message that stops the scroll
✔ A profile that sells you in seconds
✔ Content ideas tailored to your brain
✔ Templates that make posting easy
✔ A tone of voice that sounds like you, not ChatGPT

No more guessing.

No more second-guessing.

 

Hi, I’m Graydon

I’m a creative director and brand strategist who loves helping people figure out what makes them truly unique — then bringing it to life.

With 20+ years in marketing, I’ve worked with everyone from global brands to solo consultants — helping them uncover their value, shape their message and show up in a way that actually resonates.

I’m not just here to make you sound good. I’ll help you get clear on who you are, what you stand for and how to show up with confidence — online and in real life.

If you’re ready to build a personal brand that feels like you — and actually works — let’s talk.

 

>>  Connect with me on LinkedIn

>>  Send me an email

>>  Give me a call